Assessor Job Description
For any staff member, but especially for one in a leadership role, having clarity about the tasks and responsibilities that come with the title is crucial. You need to have a solid idea of what ‘belongs’ to you, so you can hold yourself accountable and set a course for continual improvement.
So what does an assessor do?
- Once a prospect, however they’ve been funneled to the gym, actually wants to have a serious conversation about joining or trying a trial, the assessor takes over the communication. They are the primary contact for new clients, the face of the gym.
- They deliver and oversee the onboarding process that takes somebody from being a stranger to a client with lifetime loyalty to your outfit.
- They perform the initial evaluations on trialists, giving them an outstanding first experience of the gym.
- They brief the training team on the outcomes of the initial evaluation, forming a bridge between the training team and the new member.
- They check in weekly with new members to make sure that they’re having a good experience and don’t need clarification, help, or support outside the training framework.
- Between days 21 and 25, they sit down with the client and establish goals for the next 6 to 12 months.
- In the last week of the trial, they go through a review process with the client, picking up feedback and actioning prompts for referral.
Throughout all of this, the assessor is selling a membership to the client in the way she behaves, treats the client, and represents the gym. If she has done her job well and the client came in as a qualified lead (i.e. they were open to purchasing membership), she should be able to sign them up for membership at the end of the trial.
The assessor in the wider business
The assessor often wears other ‘hats’. They might be the membership manager, in charge of overseeing every client’s membership and driving retention, referrals, and lifetime value.
They could be the lead coach and and/or programme manager, responsible for managing the staff team and creating a programming approach for the gym. They may also be the owner and/or gym manager, taking overall responsibility for both the strategy and the operational day to day of the business.
What this looks like will depend on the size of the facility and how it’s staffed; but the assessor is always a senior member of the team. As such, they need to be a community leader and a role model for both other employees and clients.
Below, you’ll find a sample job description for the Assessor role. Don’t forget that you’ll need to adapt this to your facility’s approach and the needs of your client population – there is no one-size-fits-all here.
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Assessor Job Description
Exercise: Assessor Job Description
Now, head over to the Digital Workbook to complete the Assessor Job Description exercise.