Congratulations for getting to this final module of the course. We hope you’ve learned a lot so far.

Now it’s time to bring all your learning together and create your own Assessor Framework for your facility.

You’ll do this in a separate PDF download, allowing you to print and share this with the team.

Not only will it form the basis for your staff training; it’s also an important part of creating a transparent and systematic approach to client management and overall business success.

Here’s a reminder of what you’ll include:

1. Member Journey Overview

This is a broad outline of the five stages of the client experience:

• Marketing
• Sales
• Trial
• Onboarding, and
• Consolidation

2. 90-Day Roadmap

Taking a process flow format, this gives an overview of the key tasks, contact points, actions for various staff members, and any automations that you decide to put in place.

3. Nurture Sequence Breakdown

This detailed document gives the specifics of what’s involved in each of these steps.

Depending on your journey, this could include:

• A script or checklist for each phone call
• A template for emails
• A framework for key contact points like the evaluation process and the sales meeting
• An outline for any resources, literature, or physical assets that you’ll share with the client at each point of the process
• Inputs from various members of the team, and details of any expertise or training they’ll need to execute their role in the process
• And a note of which metrics are relevant at each point, and how to measure them.

You can download the Assessor Framework document here; and complete and upload it on the following exercise page before your final call with your IFBA coach.

Here’s a reminder of our sample Assessor Framework that you might want to use for reference. Remember, a copy and paste approach won’t work here – ensure you tailor your plans to your own business.