Handover to the Coaching Team
One of the biggest USPs of the Modern Training Model is the personalisation of the gym-goer’s experience. We don’t just give people a generic programme and let them loose on the gym floor: we coach them through the training journey, tailoring our offering to their specific needs and goals.
Alongside the more training-based elements of this journey are also the wider factors in a person’s journey that are involved with (or impact on) their health and fitness. These include sleep, mental wellbeing, hobbies, injury rehab, social engagement, and many other lifestyle factors.
In order to drive engagement and retention, we want to make the gym a one-stop shop leisure provision that adds value to each of these ‘buckets’ of a person’s life. We don’t want people to just turn up, sweat, and leave – we want them to engage with the Facebook community, turn up to social events, and hang around after sessions to talk to the coaches and their friends.
The gym should be a hobby, community, and point of focus for their overall wellbeing, not just a transactional task they have to tick off a couple of times a week.
A big part of this personalisation is signified by the member’s monthly check-in with their allocated coach.
The allocated coach
We established a one-on-one relationship with the client when they signed up for the trial – or earlier in some cases. But as the Assessor, we aren’t able to be that point of contact for the person’s entire fitness journey (unless you have a smaller facility and are servicing all the clients yourself).
Instead, we need to hand over that one-on-one relationship to an individual on the coaching team. They will then take over ownership of keeping track of the member’s ongoing progress, becoming a touch point for any issues they might have.
As the Assessor, it’s your job to facilitate this handover and make sure that both the client and the coach are happy with the arrangement.
This starts with a simple email to the member from the coach, introducing themselves, letting the member know that they’re available to provide help and support, and explaining the review process.
This can be followed up by a monthly invitation to book a call or a meeting to check in and review progress. Depending on the size of your membership base, you may want to automate this, but don’t forget to add an element of personalisation and ensure that the coach is taking ownership of the overview process.
The handover is generally easy and smooth if the client has been attending the gym regularly through their trial, as they’ll probably know all the coaches anyway and be familiar with the environment.