Nutrition: The Bigger Business Picture
We all know that decent nutrition is at the heart of many of our clients reaching their objectives. Because of this, it’s easy to take on the role of nutritional coach as well as trainer. But doing this isn’t a great idea – you need to keep nutritional coaching away from your core training product.
Why keep nutrition and training separate?
Your core product is training, and not everyone will want nutritional advice. Keeping them separate allows you to cater more directly to the client’s individual needs and focus on coaching during training sessions.
If you’re not qualified in the field of nutrition, you shouldn’t be giving extensive advice on it. Use the separate offering to pair up with an expert who brings kudos and the full service experience to your clients.
Finally, nutritional coaching is a potentially profitable revenue stream that fleshes out your membership offering.
You need to be very clear on what you offer in each of these streams.
For your core training offering, it’s important to make nutritional knowledge available through resources and basic advice, allowing the client to take what they need from these passive resources and basic framework.
Your additional nutrition revenue stream, however, is an entirely different product. This offering includes nutritional COACHING. This is a more personalised experience providing some form of tailored support and accountability framework, as well as education and focused resources.
In your membership framework, your staff training, your pricing strategy, and in your marketing and sales approach, you need to be clear on this distinction.